- Proctor & Gamble Co. has created a new toilet paper roll for millennials and aging consumers who live alone and have limited storage space. - The Charmin Forever Roll is nearly three times the size of a conventional toilet paper roll and can last up to three months in a single-person household. - Visit Business Insider's homepage for more stories. Companies are rethinking how they package food and household goods to accommodate the growing number of Americans who are living alone, particularly as millennials delay marriage and having kids. Among the companies making packaging changes is P...
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